Anthony and Sherri Processing the Process Videocast 9 Part 1

​October 6, 2021

​Pandemic-induced supply chain disruptions and labor shortages create significant lack of product and unprecedented cost increases; perpetual hunt for food sources and worry about jeopardizing consistency/disappointing customers; resist being reactionary to market conditions; take hit in profits for now rather than pass along increased costs to customers. Hemp business: studied extensively, capitalize on legalization of marijuana/bill allowing farmers to grow hemp, health benefits/byproducts like CBD -- Anthony and partners invest in full-service operation in Colorado -- then, overabundance of supply causes big price drop; invests in Florida group processing another byproduct of hemp plant -- hope to merge the two operations and go public. Real estate financing: represented lot of developers as attorney and did own real estate development, so knows how to navigate/think creatively/consider intangibles as a private lender...rocky early stages in both businesses -- like all start-ups; draws on experiences in law, politics and business to handle bumps. Videocast interruption due to building department issue that had to be handled on the spot = real time example of dealing with unforeseen challenges -- diverts attention from what's important -- tries to compartmentalize issues...involvement in other ventures means having very limited time -- but Anthony handles stress and manages time well -- able to give each endeavor the attention/time it needs...never encouraged to pursue different interests as a kid, so now: loves to learn about wide variety of arenas he finds interesting; seeks diversity/broad exposure; wants to know he did more than run a restaurant -- self-doubt, ego, strong entrepreneurial spirit; wants to be relevant and take his skill set and apply it to things he enjoys -- and wants to be successful at everything...careful, disciplined approach to evaluating new ventures -- thoughtful process, thorough analysis -- and always build in an "out"...Anthony takes us through process of considering purchase of another restaurant: look for long history of success and community support -- and stand-alone building -- then import his talents, team and approaches that are a proven success at Trattoria 632.