October 26, 2016
All fundraising, all the time…..
The natives are getting restless, eager to return to choreographing and dancing. But we know that securing the necessary funds will enable us to do the work we love. So we’re buckling down to check every last detail off the list.
At our meeting today at Jonathan’s house, amidst Eliza’s heightened need for her father’s attention and comfort, Jonathan reviews our progress setting up the Indiegogo campaign. Team members have been writing/polishing the summary pitch, selecting and manipulating desired images, adjusting our materials to conform to the Indiegogo template, and collectively making a variety of marketing decisions. We are also tweaking the letters while paying close attention to including all necessary financial details and accurate donation instructions.
Many of these tasks require technological proficiency; thankfully, some of our team members have it in abundance; others (that would be me) – not so much. Instead of dancing with Eliza in his arms, Jonathan must simultaneously execute complicated computer maneuvers and attend to his daughter’s needs with at least one hand. This is quite a trick. Fortunately, Sebastian’s engagement with Eliza’s toys allows Lorena to try her hand at some computer wizardry.
Jonathan’s wife Rhonda joins us intermittently as she is working from home today.
Jonathan must leave the meeting – at his own home – to pick up Edgar and his friends from preschool and walk them to cooking class. What a pied piper! Despite having to switch gears so quickly, Jonathan smoothly re-integrates into the meeting upon his return. Or does he? A growing headache suggest he might be tipping over into the overload zone. Sherri to the rescue with all outstanding tasks captured in a written agenda.
Unfortunately, Jonathan’s relief from feeling more organized is eclipsed by anxiety upon learning that his mother is back in the hospital following several weeks in a rehabilitation facility.
Sherri Muroff Kalt, founder of Process Portraits, LLC and author of Portrait of an Artistic Journey: The Creative Process in Real Life Context, is a Phi Beta Kappa, magna cum laude graduate of Duke University with a B.A. in psychology. She began her career in marketing and sales in New York City with L’Oréal, Monet Jewelers, and Givenchy. READ MORE